Wed Apr 1,2015 0:00 am


Shangri-La hotel TOKYO
1 April 2015

Tokyo, 1 April 2015 – Shangri-La Hotel, Tokyo announces a new social media and donation-matching campaign in cooperation with Second Harvest Japan. Timed to coincide with the enactment of Support for the Poor Persons Act, a new law in Japan that will facilitate aid to those in need, the campaign’s goal is to raise funds equivalent to 100,000 meals throughout the month of April. Shangri-La Hotel, Tokyo has allocated ¥5,000,000 for this campaign.

The 100,000 Meal Challenge will highlight the importance of food support to those lacking food security. Supporters will be able to participate in the campaign by liking and sharing Second Harvest’s related posts, as well as by becoming followers of Second Harvest Japan’s Facebook page. Each action will generate a set number of meals donated by Shangri-La Hotel, Tokyo to Second Harvest Japan. In addition, for every cash donation of ¥10,000 or more made in April through Second Harvest Japan’s website, Shangri-La Hotel, Tokyo will match the amount by doubling it.

The social media portion of the 100,000 Meal Challenge will offer anyone with a Facebook account the opportunity to support Second Harvest Japan in an easy, fun and interactive way. For every “like” generated on the campaign page, Shangri-La Hotel, Tokyo will donate ¥50 or the equivalent of two meals. Each “share” will generate a donation of ¥100 or just over four meals. Each time a person “follows” Second Harvest Japan on Facebook, Shangri-La Hotel, Tokyo will donate ¥1,000, equivalent to 42.5 meals. The campaign will run from 1 to 30 April 2015. For further information, visit Second Harvest Japan’s Facebook page and their website.

Upon ending the campaign, Second Harvest Japan will announce the outcome of the 100,000 Meal Challenge through its Facebook page, followed by a public announcement.

About Second Harvest Japan
Second Harvest Japan is Japan’s very first food bank, incorporated on 11 March 2002. Its slogan, “Food for all people…,” embodies its goal of providing a much-needed food support throughout Japan. In 2014, the organisation delivered the equivalent of 4,077,941 meals to those in need. Its work is made possible through both individual and institutional donations, and it has received support from over 600 companies and institutions. In 2014 alone, Shangri-La, Hotel, Tokyo provided over ¥3,000,000 in generous support to Second Harvest Japan.

About Shangri-La Hotel, Tokyo
The 200-room Shangri-La Hotel, Tokyo opened on 2 March 2009 as Shangri-La Hotels and Resorts’ first property in Japan. The hotel occupies the top 11 floors of the 37-floor, mixed-use Marunouchi Trust Tower Main building located adjacent and with direct access to Tokyo Station, which serves as the terminus of the Shinkansen bullet train network that extends nationwide, as well as the city’s railway hub that connects local train and subway lines with regional services.

The hotel’s dining facilities include Piacere, a signature Italian restaurant; Nadaman, which serves authentic Japanese kaiseki cuisine; and The Lobby Lounge. CHI, The Spa at Shangri-La features ancient Chinese healing therapies and is the first CHI spa to open in Japan. CHI offers six treatment rooms that are the largest self-contained spa suites in Tokyo.

Shangri-La Hotel, Tokyo was named “The World’s Best Hotel in the World” at the 2012 TripAdvisor Travelers’ Choice® Awards and earned the top spot in Institutional Investor’s The World’s Best Hotels of 2013.

Hong Kong-based Shangri-La Hotels and Resorts currently owns and/or manages more than 90 hotels under the Shangri-La brand with a room inventory of over 38,000. Shangri-La hotels are five-star deluxe properties featuring extensive luxury facilities and services. Shangri-La hotels are located in Australia, Canada, mainland China, Fiji, France, Hong Kong, India, Indonesia, Japan, Malaysia, Maldives, Mongolia, Mauritius, Myanmar, Philippines, Singapore, Sultanate of Oman, Taiwan, Thailand, Turkey, the United Arab Emirates and the United Kingdom. The group has a substantial development pipeline with upcoming projects in Mainland China, Cambodia, Hong Kong, India, Myanmar, Philippines, Qatar and Sri Lanka. For more information and reservations, please contact a travel professional or access the website at