Tue Aug 29,2017 23:00 pm

The Launch of Crowdfunding for Renovating Under-utilized Properties on “Hello! RENOVATION”, Starting a Revitalization Project for the Nakagin Capsule Tower Building


A briefing session on the project will be held on September 2, 2017.

ENJOYWORKS Co., Ltd. (Chief Executive Officer: Kazunori Fukuda; Office: Kamakura City, Kanagawa) is undertaking a new crowdfunding program on “Hello! RENOVATION”, an online platform for abandoned properties and under-utilized real estate. As part of the preparation, we have started asking for ideas concerning the utilization of one of the capsules in “the Nakagin Capsule Tower Building” in Ginza, Tokyo, a masterpiece work by the architect Kisho Kurokawa. After the crowdfunding on the Hello! RENOVATION platform concludes, the funds raised will be used to pay for the capsule renovation in accordance with the selected idea. As we compile ideas, we will be holding a briefing session event for the general public and the mass media on September 2 (Sat), 2017 at the Nakagin location.

■About the Nakagin Capsule Tower Building
The Nakagin Capsule Tower Bldg. is a modernist architectural masterpiece designed by the architect Kisho Kurokawa which stands on a busy main road in the 8-chome area of Ginza. Each capsule has the necessary amenities for daily life, such as a bed and shower room, placed compactly in about 10㎡ of area. Even though 45 years have passed since the building was completed, its innovative design still looks futuristic. Many aficionados of architecture from Japan and abroad come and visit the Capsule Tower. Now as more foreign visitors come to Tokyo, it is quite clear that Nakagin Capsule Tower Bldg. will again be in the spotlight as a modern architectural work which Tokyo can be proud of.
However, the Capsule Tower Bldg. is now facing the risk of demolition, as it is showing signs of dilapidation. Many discussions have been held about whether or not to preserve the building. Actually, in 2007, it was decided that the building was to be demolished; however, since then, a preservation and revitalization movement has garnered more support, and many such projects are ongoing.

■Hello! RENOVATION - Site Overview
Hello! RENOVATION is an online platform for revitalizing vacant/abandoned properties or under-utilized real estate. It was launched in February 2016, and is operated by ENJOYWORKS Co., Ltd.
Currently, descriptions of 24 vacant or under-utilized properties are listed on the site, which not only promotes the matching up of people who wish to carry out projects utilizing such abandoned properties, but also comprehensively supports them by raising funds through crowdfunding, conducting renovation works involving many supporters and professionals, and assisting subsequent business operations.
Home page URL:
URL for Nakagin Capsule Tower Bldg details:

■About the installation of a crowdfunding function
On October 17, 2017 (Tuesday), we plan to install a donation-based crowdfunding function on our system, and implement it for the Nakagin Capsule Tower Bldg. project as our first attempt. The specific schedule for this project is as follows:

September 2 (Sat) Briefing sessions at the Nakagin Capsule Tower Bldg.
September 29 (Fri) Conclusion of the compiling of ideas.
By October 6 (Fri) Final decision on the idea to be adopted.
October 17 (Tue) Launch of the crowdfunding function.
In late November Start of the renovation work.

■Details of the briefing sessions at the Nakagin Capsule Tower Bldg.
Date and time: September 2 (Sat), 2017
          (1) 10:00~11:00 (2) 11:00~12:00 (3) 12:00~13:00
          (4) 13:00~14:00 (5) 14:00~15:00 (in total 5 sessions)
Venue: the Nakagin Capsule Tower Bldg. Ginza, Chuo-ku, Tokyo
(Address: 8-16-10 Ginza, Chuo-ku, 104-0061 Tokyo)
Access: 4-min walk from Shiodome Station on the Toei Oedo Line,
6-min walk from Shimbashi Station on the Tokyo Metro Ginza Line,
7-min walk from Higashi Ginza Station on the Tokyo Metro Hibiya Line
Eligible participants: Individuals and the press who are interested in the revitalization project
of the Nakagin Capsule Tower Bldg.
How to apply: Please send an e-mail to the management office of Hello! RENOVATION
Event details URL:

■Company Profile
Company Name: ENJOYWORKS Co., Ltd.
Representative: Kazunori Fukuda
Office: 1-10-9 Yuigahama, Kamakura City, Kanagawa 248-0014 JAPAN
Established in: November 2007

Kado / Hosoi , Marketing Department
TEL: +81-467-53-8583