Fashion
Tue Jun 21,2016 18:00 pm
New-style Denim Mini Yukata on Sale in Japan This Summer
AP COMPANY CO., LTD.
“Denim Mini Yukata”, a well-reputed, stylish staff uniform has been on sale as a limited summer fashion item from a unique collaboration between TSUKADA NOJO and Lee Japan; an izakaya restaurant and a denim jeans brand. International deliveries became available from this summer.
Tokyo - June 21th , 2016 - AP COMPANY CO., LTD. (Headquarters: Tokyo, President: Hisashi YONEYAMA), a management company of TSUKADA NOJO (Tsukada Farm), Japanese Izakaya-styled farm to table and sea to table restaurants, launched the Denim Mini Yukata (a casual summer Kimono) again this year, on June 21, 2016.
■An ideal outfit for a date or a special event in summer
In Japan, Yukata has been a women’s signature fashion style in summer. Denim Mini Yukata is a perfect outfit for a date in summer and a seasonal event such as a fireworks festival. The greatest feature is that this unique Yukata is made with thin, soft denim, and easy to arrange or create a style of your own. Besides wearing it in a traditional style, Denim Mini Yukata also goes well with modern fashion items including a belt, sandals and sneakers. You might want to wear Denim Mini Yukata when you go camping or to a summer rock festival. For men, there is Denim Samue (inspired by a Japanese traditional work costume).
■Pursued functionality and creativity in collaboration with Lee
Denim Mini Yukata and Denim Samue were originally designed and manufactured as the uniforms for the staff members working at TSUKADA NOJO outlets, and they were commercialized in response to positive feedbacks from the customers last year. The concept for the outlets of TSUKADA NOJO is a shrine festival in a farm village, and the staff uniform also got an inspiration from farmers’ traditional workwear in Hokkaido. In collaboration with Lee creating workwear based on their philosophy, ‘Be more stylish at work’, AP COMPANY embodied the existing brand image of TSUKADA NOJO in Denim Mini Yukata and Denim Samue. These new-style summer Kimonos are comfortable and stylish outfits with the elements of a western shirt such as a breast pocket and a yoke. In addition, both items are machine-washable, and will have better textures from repeated use.
Check out our promotion movie about more detail: https://youtu.be/fmAeXrpozJ8
International shipping available from this summer: http://tsukada2lee.fashionstore.jp/
■About AP COMPANY CO., LTD.:
Since 2001, AP COMPANY CO., LTD. has been exemplifying their group mission, ‘In Pursue What Food Should Be’, in the operations of Izakaya business based on their business model called ‘Direct Farm to Customer Model’. With the initiatives including management of in-house poultry farms and direct connections with the producers, they have been providing high-quality yet reasonable services and products at their outlets. At their farm to table, and their sea to table restaurants, customers are able to understand where their food is coming from and the history behind the people producing it. Details such as the outlets’ interiors, menu books and staff uniforms are also considered as important elements of its outlets and brands, so that the customers can enjoy the atmosphere of Hokkaido at TSUKADA NOJO outlets along with the cuisine.
AP COMPANY CO., LTD.:
Headquarters: 2-10-12 Shibadaimon, KDX Shibadaimon 9th Floor,
Minato-Ku, Tokyo, Japan 105-0012
President: Hisashi Yoneyama
Establishment: October 2001
Tel: +81-3-6435-8440, Fax: +81-3-6435-8441
URL: http://www.apcompany.jp/english/index.php
Businesses: Restaurant management, franchise management, agricultural management (poultry farms and ranches), management of fisheries, agricultural management (fruit farms), processing, sales and distributions of poultry products, processing, sales, distribution and exportation of food products
#####
For more information, please contact:
AP COMPANY CO., LTD.
Public Relation staff
pr@apcompany.jp
+81-3-6435-8469
http://www.apcompany.jp/english/index.php
■An ideal outfit for a date or a special event in summer
In Japan, Yukata has been a women’s signature fashion style in summer. Denim Mini Yukata is a perfect outfit for a date in summer and a seasonal event such as a fireworks festival. The greatest feature is that this unique Yukata is made with thin, soft denim, and easy to arrange or create a style of your own. Besides wearing it in a traditional style, Denim Mini Yukata also goes well with modern fashion items including a belt, sandals and sneakers. You might want to wear Denim Mini Yukata when you go camping or to a summer rock festival. For men, there is Denim Samue (inspired by a Japanese traditional work costume).
■Pursued functionality and creativity in collaboration with Lee
Denim Mini Yukata and Denim Samue were originally designed and manufactured as the uniforms for the staff members working at TSUKADA NOJO outlets, and they were commercialized in response to positive feedbacks from the customers last year. The concept for the outlets of TSUKADA NOJO is a shrine festival in a farm village, and the staff uniform also got an inspiration from farmers’ traditional workwear in Hokkaido. In collaboration with Lee creating workwear based on their philosophy, ‘Be more stylish at work’, AP COMPANY embodied the existing brand image of TSUKADA NOJO in Denim Mini Yukata and Denim Samue. These new-style summer Kimonos are comfortable and stylish outfits with the elements of a western shirt such as a breast pocket and a yoke. In addition, both items are machine-washable, and will have better textures from repeated use.
Check out our promotion movie about more detail: https://youtu.be/fmAeXrpozJ8
International shipping available from this summer: http://tsukada2lee.fashionstore.jp/
■About AP COMPANY CO., LTD.:
Since 2001, AP COMPANY CO., LTD. has been exemplifying their group mission, ‘In Pursue What Food Should Be’, in the operations of Izakaya business based on their business model called ‘Direct Farm to Customer Model’. With the initiatives including management of in-house poultry farms and direct connections with the producers, they have been providing high-quality yet reasonable services and products at their outlets. At their farm to table, and their sea to table restaurants, customers are able to understand where their food is coming from and the history behind the people producing it. Details such as the outlets’ interiors, menu books and staff uniforms are also considered as important elements of its outlets and brands, so that the customers can enjoy the atmosphere of Hokkaido at TSUKADA NOJO outlets along with the cuisine.
AP COMPANY CO., LTD.:
Headquarters: 2-10-12 Shibadaimon, KDX Shibadaimon 9th Floor,
Minato-Ku, Tokyo, Japan 105-0012
President: Hisashi Yoneyama
Establishment: October 2001
Tel: +81-3-6435-8440, Fax: +81-3-6435-8441
URL: http://www.apcompany.jp/english/index.php
Businesses: Restaurant management, franchise management, agricultural management (poultry farms and ranches), management of fisheries, agricultural management (fruit farms), processing, sales and distributions of poultry products, processing, sales, distribution and exportation of food products
#####
For more information, please contact:
AP COMPANY CO., LTD.
Public Relation staff
pr@apcompany.jp
+81-3-6435-8469
http://www.apcompany.jp/english/index.php
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