Technology
Mon Apr 25,2016 16:00 pm

’PolymorphicAds’, all new mobile tailored ad network released.

Full Speed Inc. / CALMBOLD Inc.

FullSpeed Inc. (Headquarters: Shibuya, Tokyo; CEO: Koichi Tomomatsu) has released ad network ‘PolymorphicAds’ which is basically adapted for smartphone apps and contains some original ad formats.

FullSpeed Inc. (Headquarters: Shibuya, Tokyo; CEO: Koichi Tomomatsu) has released ad network ‘PolymorphicAds’ which is basically adapted for smartphone apps and contains some original ad formats.

■About PolymorphicAds
Unquestionably, Video advertising ‘video ad’ is one of the most rapid growth market in these days.
However the remarkable growth of demand of publishing video advertisement for mobile, many video ads are implemented as not blended UI or UX and it spoils reputation from both publishers and users.
We considered this fact and have tried to make all new video ad format promising both user experience and higher effectiveness.
All new ’PolymorphicAds’ is well optimized to enable users effective promotion and delivering ads to highly trusted media by providing not only various targeting menu but also detailed categories and genres.
Also, it has management tool with well-organized UI and real-time reporting(*1) to create and measure delivering for both publishers and media.
Furthermore, easy and simple implementation of SDK for developers is provided.

■Features
- Ad formats uniquely adapted for smartphone apps
Ad formats focused on mobile and adapted for in-app ads to make smooth display.
- Combination with analytics tool
Connected third party analytics tool, customers easily can choose to use the service.
- Add SSP migration
Join RTB network as SSP and provide high performance delivering using collected audience data for highest outcome. (coming in Summer 2016)
- Mediation network
Video ads mediation network to make easier to manage campaign with high fill rate. (coming in Summer 2016)

FullSpeed will keep providing unique and best advertising solution for both publishers and media by creating new ad formats, features and improvements.


●for more information
Homepage: https://www.polymorphicads.jp/
for Publishers: https://www.polymorphicads.jp/publisher.html
for Media: https://www.polymorphicads.jp/media.html

(*1) refresh once in 60 minutes.

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- Inquiries about this press release
Full Speed Inc.
About Service:
Kashiwagi (Smart Device Department)
Phone: +81-3-5457-7765
Email: sp_all@fullspeed.co.jp

Media Inquiry:
Komiyama / Tanaka (Corporate Planning Office)
Phone:+81-3-5728-4460
Email: press@fullspeed.co.jp

- FullSpeed Inc.
http://fullspeed.co.jp

Location: E.Space Tower 8F, 3-6 Maruyamacho, Shibuya, Tokyo 150-0044
Established: January 4th, 2001
Capital: 898M JPY
Representative: Koichi Tomomatsu, CEO
Services: Internet Advertising Agency, Ad Network, Smartphone app, Information Media Service, Creative Service
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